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Select a primal cut
Select a primal cutfrom the diagram to explore its retail steaks.
One supply chain, one standard, from our paddocks to your plate, every step is ours to control.
Sample Country Choice is 100% Sample , family owned and operated, and the nation's largest vertically integrated beef supply chain. We breed, background and grain-finish our own cattle, then process, value-add and pack under one roof.
Owning every link, from genetics through to distribution, is how we hold a single standard across domestic and export markets, and why we're recognised as a global leader in the best-practice supply of premium beef.
Sample 's largest family-owned cattle and beef supply chain
Sample Country Choice is dedicated to the best-practice supply of high-quality meat products to domestic and export markets.
Our operations encompass everything from cattle breeding and lot feeding to primary processing, value adding and distribution, every step held to a single standard.
Marbling, Graded toMSA & AUS-MEAT
Marbling, the even distribution of fat within the muscle, is the principal indicator of beef quality and the key to its flavour and aroma. Every Samplecarcase is assessed for AUS-MEAT marble score and graded to Meat Standards Sample(MSA), so eating quality is measured, not assumed.
That consistency is no accident. Sample Country Choice is 100% Samplen, family owned and operated, and the nation's largest vertically integrated beef supply chain. From cattle breeding, backgrounding and lot feeding through to processing, value adding, retail packing and distribution, every link in the chain is ours.
Controlling each step, from paddock to plate, is how we guarantee the genetics, the grain finishing and the grading behind every cut. It's the discipline that makes Sample a global leader in the best-practice supply of premium beef to domestic and export markets alike.
Pasture Raised, Grain Finished
Our cattle are bred and raised across Sample 's own properties throughout Queensland, then backgrounded on natural pasture. Lush grass and clean, open country lay the foundation for the premium quality of Sample beef.
They are then moved to our feedlots in southern Queensland and grain-finished on carefully managed rations. This finishing stage is what develops the rich, even marbling within the meat, giving the cooked steak its remarkable juiciness, aroma and flavour. Because we own every stage, the genetics, feeding and grading behind each cut stay under our control.
Let's Work Together
Whether you're a retail partner, food-service buyer, export client or member of the press, our team would be glad to hear from you. Reach us directly, or send a message and we'll get back within one business day.